Paul Rand.
1914-1996, Graphic Designer
The plus sign has merit in itself: It’s a positive sign. It’s that convincing aspect of geometry. You can’t criticize geometry. It’s based on reality.
Source: paul-rand.com
"You can't criticize geometry. It's never wrong."
About Simplicity and Geometry
One quickly realizes that simplicity and geometry are the language of timelessness and universality.
"From Lascaux to Brooklyn"
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