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Paul Rand Graphic Designer
Paul Rand



Paul Rand. 1914-1996, Graphic Designer

The plus sign has merit in itself: Itís a positive sign. Itís that convincing aspect of geometry. You canít criticize geometry. Itís based on reality.
Source:  paul-rand.com

"You can't criticize geometry. It's never wrong."

About Simplicity and Geometry

One quickly realizes that simplicity and geometry are the language of timelessness and universality.
"From Lascaux to Brooklyn"






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